SBOBET.com : City's New Sponsor

29 September 2009

Cardiff City Football Club and SBOBET.com are delighted to announce a two season sponsorship deal.

SBOBET, a major company of international standing, are a Isle of Man licensed and regulated online sportsbook and casino operator. They are already well known in the football world as principal sponsors of Barclays Premier League Club West Ham United.

Under the terms of their deal with Cardiff City, the SBOBET logo will appear on players' shirts, replica shirts and players' training kit, as well as being represented on all club media platforms. The sponsorship deal is for remainder of the current 2009/10 Season and the 2010/11 Season.

Cardiff City chairman and chief executive Peter Ridsdale said: "In these challenging times, it is very pleasing that the Club has secured a sponsorship contract with such a significant partner as SBOBET.

"We look forward to working with SBOBET, who are making a most meaningful contribution to enabling Cardiff City to realise our considerable potential."

"Our new relationship with SBOBET also underlines the fact that Cardiff City, which has grown massively as a club in recent years, is in a position to attract major sponsors."

Bill Mummery executive director of SBOBET said "We are extremely pleased to join with Cardiff City Football Club as principal sponsor. This is a logical development for us since our core strength lies in football where we offer value, depth of content and exceptional service to a global audience"

"I am confident that the experience we have already gained in football sponsorship will help in developing our strategic relationship with Cardiff City Football Club and we very much look forward to working with the club, its fans, and their community"